Mobile App • Digital Identity • B2C
App sneak peek.
What I worked on
Team Leadership
Product Strategy
Product Design
User Experience
User Research
Client
Gen Digital
Agency
Else London
Midy is an app that securely shares verified information and confirms identity online, without handing over unnecessary personal data.
The team and I designed an entirely new mobile app, from research, concepts, design, testing, all the way to production-ready designs for the launch version.
Overview
01 of 05 .
Video overview of Midy.
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TL;DR
With Midy, users can:
Verify identity documents and store them securely for reuse.
Share verified information selectively without giving away unnecessary personal data.
Keep track of shared personal data and who it was shared with.
ACHIEVEMENTS
Project duration
9 months
from concept to launch
Rapid iteration
3 iterations
before launch
☆ Updated on 5 May 2024
Challenge
02 of 05 .
CHALLENGE
Online identity verification is on the rise but it often requires users to share more sensitive information than needed ...
From opening a bank account to purchasing age-restricted goods, online identity verification is becoming increasingly popular but the process is repetitive, manual and often requires sharing a photo of an ID in unencrypted channels.
SOLUTION
... so we created a mobile app that verifies and stores identity documents securely and only shares personal data selectively
Once a document is verified, it can be stored for reuse and its key information can be shared selectively to meet a precise service request avoiding the oversharing of sensitive information.
Setup
03 of 05 .
TEAM & ROLE
Multiple concurrent streams
My role in the team was:
Overseeing the design activities across UI, UX and Research.
Executing key UX , research and design tasks at the strategic level with the Heads of Design, Product and Engineering.
Coordinating design efforts across a total of 6 development squads.
DESIGN TEAM
➸ Lead Product Designer (me)
・ UI Designers ×2
・ UX Designers ×3
・ User Researchers ×2
EXTENDED TEAM
・ Product Managers ×6
・ Front End Leads ×6
・ Back End Leads ×4
KEY STAKEHOLDERS
・ Head of Design
・ Head of Product
・ Head of Engineering
Key project milestones.
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TIMELINE
Three major iterations
Three major phases were planned to take advantage of key market opportunities with different priorities.
Discovery
04 of 05 .
TARGET AUDIENCE
Leveraging a wide user-base
We used existing market research and ongoing studies from the brands in the Gen family to isolate the desired target audience and recruit users for testing.
The family of brands within Gen.
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Examples of initial exploration.
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IDEATION
Balancing control and simplicity
In the initial phase, we concentrated on designing how users interact with personal data to make the data-sharing process transparent but not overwhelming.
USER TESTING
Understanding attitudes towards personal data
In the early phases, testing focussed on understanding user needs and priorities when handling personal data online.
Later, we expanded our activities to include usability tests and quantitative surveys.
Examples of a card sorting prioritisation with users.
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Definition
05 of 05 .
Example of UI created with the design system.
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INTERFACE
Leveraging the design system
A design system with all the essential components was developed early in the project allowing all designers to move straight into high-fidelity UI.
For new components, designers contributed suggestions back to the team responsible for making the updates.
Verifying that you are you
Users can verify documents like government IDs, university degrees and more by scanning them and confirming their likeness.
The documents are then securely stored in Midy for future reuse.
※ Design Challenges
Explaining the inner workings of the system and designing multiple flows to cater for all entry points.
Examples of final UI from the ‘Verification’ flow.
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Confirming your identity online
Users can confirm their identity at participating services with the simple press of a button or by scanning a QR code.
The journey can start from mobile, desktop, app or browser.
※ Design Challenges
Designing flows for mobile and desktop dual-device scenarios and overcoming technical limitations with passing context between apps.
Examples of final UI from the ‘Partner’ flows.
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Your data, your rules
Users can review all the data that they will share with a service in a ‘will share/won’t share’ format.
This mechanic emerged from extensive rounds of testing and guarantees transparency with clear and simple language.
※ Design Challenges
Balancing control and ease of use and designing an information-dense interface for mobile.
Examples of final UI from the ‘Sharing’ flows.
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A true digital wallet
Users can review the documents stored in Midy at any time.
A ‘History’ section allows users to review all key activities like adding a document, sharing information with a service and more.
※ Design Challenges
Offering multiple digestible layers of detail for documents.
Examples of final UI from the ‘My Data’ section.
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NEXT STEPS
More documents, more flexibility
The product could improve and expand in the following directions:
- More types of documents accepted from more issuers with their unique look and feel
- A more flexible interface for sharing individual parts of multiple documents
- A centralised section for reviewing connected services individually
- Exploring in-person use cases
Shoutouts.
Pedro Espirito Santo (Interaction Design)
Iain Cain (Strategy)
Puja Soneji (User Experience)
Jason Ahn (User Experience)
✶
Midy is a registered trademark of Gen Digital Inc.
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